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Nike and Adidas inspired & nbsp; & nbsp; & nbsp; steeped planned many years of Yeshuang Quan, naturally unwilling to live a low-key and calm ANTA day. & nbsp; is from Anta introduce Yeshuang Quan started business development ushered Anta first leap, Mr. Gao Renye eventually help lead Chendai thousands Anta Shoe Company. In fact, brand marketing for sports shoes, and not as complex imagine, as long as the open world leader in sports - Nike, Adidas corporate history, do a simple, rough idea, we We can get some simple and feasible marketing, branding methods. Nike, Adidas brand creation, thought-provoking, it is worth learning from. 1926, the German shoemaker, obsessed Amateur Athletes Adidas. Dassler created Adidas. In 1948, as domestic accidents, the company split into two, one of which is now Adidas, another PUMA is the world's leading companies - the two companies are homologous, a lot of people love these two brands, Consumers know that this relationship does not have much. Adi. Dassler is a "technology crazy", keen on innovation, technology, quality of entrepreneurs, inventors and track and field athletes. Founder of the focus on product innovation, while at the Adidas specializes in marketing, is his eldest son, Horst & middot; Dassler. Horst & middot; Dassler great marketing talent, he pioneered the brand and athletes, sports teams, major events linked to the creation of a sports "pyramid" marketing model, has praised. U Cheap foamposites for sale nder his leadership, adidas and the Olympic Games took place for a long time, closely linked - as early as 1928, the Adidas products will appear in the Olympic stadium. Cumulative long Olympic marketing, Adidas With the global sporting event, far-reaching, effective, widely spread the brand. Phil. Knight and the University of Oregon track coach Bill. Bowerman, in 1964 created the Blue Ribbon Sports Products Inc. (formerly Nike), business is the import of cheap sports shoes from Japan for sale in the United States. By means of an accurate grasp of the rise of the United States jogging craze, Nike achieved rapid rise. Phil. Knight noted that "in my eyes, like marketing with sociology. Nike has done the most successful is the interpretation of what people are doing now, and where their interests, but we also reached all we had a great honor idea. "" Nike "brand building and promotion, dig sports spirit, sincere emotional communication, understand me, and won the hearts and minds of many consumers worldwide. Nike's success supported kernel is the same with the world-renowned Toyota TPS "asset light operating" mode, the manufacturing and retail outsourcing, itself only focus on R & D and marketing. Under the guidance of this model, Nike put a lot of manufacturing to developing countries at the same time reducing capital investments, reduce product costs, help Nike rapidly grown into a world-class sporting goods leader, showing the strengt buy cheap jordans online h of the business model. Thanks to its unique Nike, violent, intense personality of sports stars, created the "cool" image. In the first 20 years of Nike created, his spokesman extensive use of tactics, according to statistics there are about 2,000 athletes and Nike signed. 1983, Nike suffered a bottleneck in the development. Jordan endorsement, violent ads, "Niketown" stores, to achieve a new round of NIKE approximate crazy metamorphosis growth. achievements of world-class athletes world-class brands, Nike finally validated in the body. 1984, Nike spent a great price, and Jordan signed a five-year contract. The history of the most outstanding basketball player, with perfect skills and character to conquer the whole world. The influence beyond national borders, sports athletes themselves, the achievements of Nike. Nike's Michael Jordan, demonstrate the effectiveness of celebrity endorsement strategy. In 1988, Nike launched the "JUST DO IT" ad campaign, "JUST DO IT" became one of the world's famous advertising slogan. In 1992, Nike Chicago opened its first "Niketown" stores, in fact, in recent years the rise in China's super flagship store. In this way, Nike has been the world leader in the sporting goods industry. After Nike achieve peak sales of $ 9.6 billion in 1998, began to decline. Knight, one of the founders 99 years back, by rebuilding the management team, strengthening supply chain systems, expanding product lines, th jordan 3 katrina 2018 e acquisition of brands such as strategy, Nike regained vigor, continue to lead the global sporting goods industry. Nike founder Phil & middot; Knight had domineering and conceited to think: "I wanted to defeat Nike, the only way is to comprehensively and accurately imitate us, and then identify the different break points in all." so, just look at their corporate history, celebrity endorsements such brand strategy or practice, it is bland. Anta company will soon enter, Yeshuang Quan began to give his boss Available from Nike, Adidas brand creation, management, transformation, take off the case story, celebrity endorsements nature is one of the key contents. Yeshuang Quan believes that his boss will take some time to slowly come to accept his ideas. There are two reasons: First, with respect to his boss that he only "old fox", for marketing, brand is also relative lack of knowledge; second is the way of brand endorsement strategy, requires huge financial support. According to related statistics, Anta in 1997 sales of about 50 million yuan, the profit margin is only between 5% -8%, limited profits. Unexpectedly, Yeshuang Quan's case, smart, studious Ding Zhizhong gave great inspiration. After a few nights, they continue to discuss and even argue, that is in the running. Perhaps, it is the most make planners Yeshuang Quan excited for some time. Inspired by, Ding Zhizhong slowly realized, celebrity endorsements, sports marketing for Cheap jordans online air jordan 11 blackout for sale sports brands to create, enhance the role and significance of major operations. He decided to imitate NIKE, ADIDAS practice, hire a sports star to endorse Anta. Their newly born idea is, make a sports world champion. Ye Ding Zhizhong assistance to start a new adventure. With direction, a pleasure to work fast. So Ding Zhizhong began to frequent the sports sector to friends inquire, consulting, in order to choose a suitable Anta sports stars. In a lot of friends with the help of ANTA and Sports Circle contacted. When asked about the body Zheng Wang Qi, general manager of advertising time, there has been an important opportunity. Wang semi-serious, half-joking manner and recommended a slight Ding Zhizhong looks somewhat similar sports stars, is a world champion to him. Everything seems orderly manner, until one day, Ding Zhizhong and ??? said, "go! on Beijing tomorrow!." If instead shocked Yeshuang Quan? Anta corporate history, the most critical of another figure, upcoming stage.Adidas Originals release new sports players do not note series & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; 2015-05-21 11:37:23 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: kidulty] Print & nbsp; Close Chinese shoes Network May 21 hearing, adidas Originals season again with "Made in Germany" as a selling point, the release of a new "Made in Germany" Black do not note series. Which brought a total of Stan Smith cheap jordans for sale and ZX 500 OG two shoe designs are based on black tone, constitutes the use of high suede shoes, supplemented by white trim, contrast lining and soles, and through the tongue "Made in Germany" symbol words made in Germany highest standard of workmanship. In addition, the series will be equipped with specially designed shoes black gold shoe, highlighting the distinguished status of the series. It is reported that the new adidas "Made in Germany" Black do not note series priced at $ 263. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Orem Fort men) & nbsp; Duang !! sweep swept away, there are surprises !!! station Related newsRonnie Fieg x DSM x New recently released Balance 574S series, the series consists of dark blue, gray and black three different colors of 574S shoes, the blue represents Ronnie Fieg, New Balance on behalf of gray, black represents DSM, three colors are used to create high-grade suede. The biggest highlight of this series is the Velcro type "N" word logo, which includes 28 colors for customer replacement. It is reported that the series will be officially released on July 7th. remembers that last year, except for Adidas NMD, the Ultra Boost Uncaged was equally hot, and the whirlwind continued today. This time, adidas for Ultra Boost Uncaged launched a new color "Navy Blue"". The navy is very low-key seems to match this summer, it is reported that the funds Cheap air jordans for sale will be released in the summer of 2017, interested friends do not miss. in the upcoming 2015-2016 season, James will definitely to LeBron 13 as its main boots, but his teammates but there is no lack of feeder LeBron Soldier series of fans, overwhelmed, soldier 9 will have release Knight color, the overall still choose red and white primarily, to Knight theme of deep-sea navy blue and yellow tonal detail modification, echoed the theme; the item 749417-606. source: ATAF[Chinese shoes Network - Brand Dynamics]? July 13 evening, the Shanghai World Expo stage a star-studded, Nike's famous tennis player Li Na and top basketball player Kevin Durant appeared hand in hand, for the Nike brand new creative campaign rally . This summer, Nike JUST DO IT brand summer activities for China's teenagers have brought a whole new movement inspired by 7:00 every night,JUSTDOIT will issue a "clock movement" incentive teenagers out of the house, the night 8:00 to 10 points prime time becomes exercise time. Liu Wei, Chen states, Deng Chao, Peter Ho, Shawn is also a basketball court and other sports stars to show their talents, and take practical action to call people Summer Night "out" campaign. night, Li appeared in the press room when painting the makeup, though dressed in sports dress conceal moving posture. This idea comes to Nike, Li said: "very hot summer weather, but we can choose out some exercise at night many young people addicted to online game jordans for sale s, should make time for exercise time instead of online.." She micro Bo also wrote: "Whatever the reason, such a good day child, you should not stay home this summer, I'll keep training, hoping to reach the target if you want to exercise, they quickly came out came out, I move up.! " In addition to Madonna, the evening was undoubtedly the biggest brand stars Thunder's Kevin? Durant. When Durant has not yet appeared, the fans at the event have uniform shouted "KD, KD", and along with his appearance, enthusiasm of the fans even reached a peak, and many people from the stands rushed to the front, only to see the idol side, the situation was somewhat out of control. Then Madonna played, the two stars at the same time on stage, the scene is close to madness. Then, include Madonna and Durant were the stars, including a 10-minute basketball exhibition game, on the field laughter continued. David Wu as a substitute player on the sidelines, "deliberately butt", was fined the referee let Madonna "kick"; everybody faire Madonna shooting until she hit a ball so far; the last moment, Shawn simply to a mind, "Oolong assists, "Durant dunks easily ending ...... activity to an end, more desperate fans rushed to the stage, with the idol after Durant hug, contented by security" invited "out of the field. 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